This is a bad idea no matter what. Im surprised Pac Attack would call this one without solid evidence.

The gaming industry is just too risky to pull this move. Today you may have a Need For Speed Most Wanted that everyone buys and plays and calls the best, or a Tony Hawk Pro Skater.
But year after year people start looking for something fresh and then a Forza Motorsport or a Skate comes along and your game is F******

Call of Duty is already getting very close to that point - if not already there...