Microsoft: Xbox Live ads a success, more investment expected

Xbox Live’s NUads have been a success, leading to a 37 percent engagement rate, according to Microsoft. The ads, which implement polls and other interactive elements, were launched in 2012 with campaigns by Subway and Toyota. According to the statement, 71 percent of the engaged viewers voted in the interactive polls, while 97 percent of [...]

January 9, 2013 | Filed under News | Read More